Mercury Learning and Information provides content in the areas of science and health, technology and computing, engineering, and mathematics designed for the professional/reference, trade, library, higher education, career school, and online training markets.
New and Notable Titles
Business Intelligence and Data Analysis in the Age of AI
Unlock data-driven decision-making with Business Intelligence and Data Analysis in the Age of AI. This guide combines traditional BI with AI’s transformative power to help professionals and newcomers excel in the data era. Whether you're a seasoned professional or new to BI, this book provides actionable strategies to navigate the complexities of modern data analysis. Embark on this illuminating journey to master the tools, strategies, and ethical considerations that define modern business intelligence and AI.
Space Exploration: A Journey Through the Cosmos
Space exploration is a remarkable testament to human curiosity, determination, and innovation. It goes far beyond technical achievements and scientific discoveries; it touches the very essence of who we are and what we strive for. In Space Exploration, embark on an awe-inspiring exploration of humanity’s pursuit to understand the cosmos, from the launch of Sputnik 1 to the cutting-edge missions to Mars and beyond. This compelling journey delves into the profound impact space exploration has had on our society, culture, and future, driving technological advancements that have transformed our daily lives. Through moments of international cooperation, iconic milestones, and the search for life beyond Earth, we see how space exploration challenges our perspectives, inspires unity, and invites us to ask profound questions about our place in the universe. Join us as we look toward the future, where the potential of space exploration offers new frontiers, innovative solutions, and possibilities for the survival and prosperity of humanity.
Using AI in Marketing: An Introduction
In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.
